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Best Multi-level Marketing (MLM) Software
Multi-level marketing (MLM) software aids direct sales companies and distributors throughout the sales and marketing process––it provides features that assist with lead generation, marketing, customer management, inventory, and distribution.
Multi-level marketing software is intended for MLM, or network marketing, specific businesses. MLM companies use these systems to deploy a marketing strategy where profit is derived from two sources––direct sales generated by individual salespeople, and commission granted to salespeople based on sales by other individuals they have recruited.
Multi-level marketing platforms often function as an e-commerce tool, providing businesses with payment and sales tax management.
To qualify for inclusion in the Multi-level Marketing (MLM) category, a product must:
Provide features that support MLM strategies
Include commission tracking tools
Support referral processes
Common Features
Sales and Order Management
The Sales and Order Management requires network marketing businesses to gain the majority of profits through the sale of products directly to consumers. These regulations require direct marketers to keep careful records of products bought and sold and inventory on hand. MLM software products provide ordering, invoicing, and payment records. Some software programs also include detailed product records for customer and distributor reference.
Accounting
Due to a network marketing company’s complicated financial situation, calculating commission and sales returns for monthly reports can quickly overwhelm time that owners and distributors would otherwise spend moving product. Common accounting features include network and sales commission settings to carry calculation rules from period to period, and the ability to track sales from e-commerce sites, in addition to direct sales.
Marketing
The sales landscape has changed dramatically over the last decade, and MLM companies have felt the pinch in their door-to-door and neighbor-to-neighbor sales. As many buyers move to the internet, direct marketing has followed. The best MLM software will provide access to social media and e-commerce sites with full branding and email marketing capabilities built in.
CRM
Customer relationship management (CRM) software can cost a lot on its own, but when included in a larger MLM suite, the return value can vastly outweigh the investment. A CRM tracks all of the contacts for a business and will organize and file pertinent customer and salesperson information gained at each point of contact. MLM software with built-in CRM will also track complicated salesperson and distributor downline networks, sharing much of that data with the accounting portions of the platform.