One of the main challenges for customer-oriented enterprises is to create a strong bond between customers and the brand. Customer Loyalty Management offers all the tools needed in order to build a successful loyalty program, created for both individual and business customers. To maintain high levels of customer satisfaction, program participants can easily be engaged through the personalized contextual offers and promotion actions such as: lotteries, special auctions, coupons or benefits for the best customers. Loyalty program management is easier with innovative tools.
Loyalty programs have been given new recognition in recent years for several reasons. First, because customer loyalty programs have a variety of benefits for companies, but also because they have become an expected part of the consumer experience. However, in today’s market, simply having a traditional loyalty program is not enough.
Administration users can create Partner and POS users as well as other Administration users. They can manage all aspects of the program including the integrated campaign email templates, online redemption mall items - both offers and redemption products and customer support.
POS users can perform a variety of customer support tasks for their customers, depending on the Partners business rules configured.